SOL'S customisable clothing and accessories. Opting for a customised clothing item for your company is an excellent way of injecting a new dynamic. In general terms, corporate T shirts have two main functions. An external marketing function: by choosing to standardise T shirts, such as through colour coding for example, you create an image of a close-knit group that shares the same values. The corporate clothing item thus becomes both a reflection of your bran d and a conquest marketing tool. At trade shows, for example, you and your team will be immediately recognisable due to the uniformity of your clothing. An internal communications function: it will enable you to create a positive dynamic within your team – wearing the same clothing item reduces hierarchical barriers. It makes for an excellent, friendly and informal internal communications tool.